3 Days free class

class 1 - Introduction + Website & SEO Basics Theory Topics: Digital Marketing Overview Traditional vs. Digital Marketing Types of Digital Marketing (SEO, SEM, SMM, Email, Content, Affiliate) Importance of having a website Introduction to SEO (Search Engine Optimization) On-Page SEO Basics (Title, Meta Tags, Keywords, URL, Content) Introduction to Off-Page SEO (Backlinks basics) 🔹 Practical/Activities: Analyze any one website’s SEO (use: https://neilpatel.com/seo-analyzer/) Create a basic SEO-optimized blog title and description class 2 Social Media & Content Marketing 🔹 Theory Topics: What is Social Media Marketing (SMM)? Platforms Overview: Facebook, Instagram, LinkedIn, YouTube Creating a content strategy Organic vs Paid Reach Introduction to Content Marketing Content Types: Blog, Video, Reels, Carousel, Infographic Canva/Photoshop basics for content creation (overview) 🔹 Practical/Activities: Create 1 sample social media post (Canva or manually) Post planning: 3-day sample content calendar class 3 Paid Ads + Email + Tools 🔹 Theory Topics: Google Ads Overview (Search Ads, Display Ads) Facebook & Instagram Ads Basics What is Email Marketing? Lead generation funnel (Landing Page > Form > Email) Basic tools for digital marketing: Google Analytics (overview) Google Search Console Mailchimp or ConvertKit (Email) Buffer/Hootsuite (Social Scheduling)